✍️ How to Write a Great Voice Over Script

A powerful voice over starts with a strong script. Whether you're producing a commercial, explainer video, podcast intro, or corporate narration, the script is the foundation that shapes the tone, pacing, and emotional impact of your message.

At TikTak Audio, we work with voice actors and clients every day — and we’ve seen that a great script can make all the difference. Here’s how to write a voice over script that works.

1. Know Your Audience

Before writing a single word, ask yourself:

• Who will hear this?
• What do they care about?
• What action do you want them to take?

Tailoring your script to a specific audience helps you choose the right language, tone, and style — whether casual, professional, emotional, or humorous.

🎯 Voice overs aren’t one-size-fits-all. Speak directly to your listener.

2. Keep It Conversational

Voice overs should sound natural when spoken aloud. Avoid overly formal or complex wording. Write as if you're talking to a friend — using contractions, short sentences, and everyday language.

✅ Example:
Instead of “Our organization provides innovative solutions,” try “We help you find smarter solutions.”

3. Use Proper Pacing

When writing a script, remember that voice actors read aloud at about 125–150 words per minute (WPM). If your video is 60 seconds long, aim for around 130–140 words max.

🕐 Include line breaks, commas, and punctuation to guide the reader’s pacing and tone.

4. Emphasize the Right Words

Use bold, underlines, or CAPS in your script to indicate emphasis — but sparingly. It helps the voice actor know where to stress words for clarity or emotional impact.

🎤 Example:

We offer real human voice overs — not synthetic ones.

5. Break It Up Visually

A well-formatted script is easier to read and perform. Use:

• Line breaks for every sentence
• Paragraphs for new sections
• [PAUSE] tags for dramatic or intentional silences

📄 Clean formatting = smooth performance.

6. Include Pronunciation Guides

If your script includes names, acronyms, or foreign words, include phonetic spellings or voice notes. This saves time and avoids mispronunciations.

📝 Example:

“GIF” (pronounced like “gift” without the “t”)

7. Always Read It Aloud

Before finalizing, read the entire script aloud — or better yet, have someone else read it. You’ll catch awkward phrasing, run-on sentences, or places that don’t flow naturally.

👂 If it sounds wrong, it is wrong.

✅ Final Thoughts

A great voice over starts with great writing. By following these tips, you’ll create a script that’s clear, engaging, and easy to perform — helping your message land exactly as intended.

Need help bringing your script to life?
🎙️ TikTak Audio’s professional voice artists are ready to deliver.